Do not panic, blogs are not on the way out, although George W. Bush is

Recently (Nov. 2008 edition), Wired writer Paul Boutin states in his recent article "Kill Your Blog," the blog is on its way out. He presents 3 valid points:

1. When blogging was new, in 2004, it was easy to rank high on Google search results for any topic
2. Professional blogs are squashing the amateur blogger in traffic and on SERPs
3. Blog comments attract the lowest forms of life: insult commenters

Blogs are no longer the "new thing." That I agree with. However, it's still important to blog for the following reasons:

1. It keeps content on your site fresh. Our new site now showcases our blog postings on our front page. Google loves constant new content on your site's homepage. This is great for SEO.
2. It takes the power out of biased American media. Your opinionated blog article is probably more fair and balanced than anything you find on FOX News.
3. Makes corporate web sites much more personal.
4. You can get big traffic for blog articles on Digg, StumbleUpon, Reddit and Del.icio.us.
   

Paul then concludes that he prefers to use Facebook and Twitter (a blog-like social networking site that simply asks "What are you doing?" and your short response blasts out to all of your Twitter friends).

While, Twitter and Facebook are the new hype, blogs are here to stay. Blogs are for content, Facebook and Twitter are for keeping in touch. We have consulted with many clients on blogs and Facebook, so ask us if they are right for your company!

Labels: Blogs, Facebook, Jeremy S., Traffic Generation, Twitter

posted by Jeremy S.