More qualified traffic delivers better results.
Building web sites starts with a goal. When your site is relaunched, what do you want it to accomplish? Your goals could be to acquire more leads, to have more people recognize your brand and to sell more products than before. These goals are driven by site traffic. Envision will help you idenitify your target market and goals to build the foundation for your traffic generation.
So how do we begin generating this traffic?
We do some research. The cornerstone of every effective traffic generation campaign starts with research. Before you can optimize your site for the search terms your potential customers are using, you need to discover what those terms are! This is called keyword research.
Traffic Generation Strategies
Now that we have identified the search terms your market is using, we employ the following strategies to ensure that your site is found:
- Search Engine Optimization
- Keyword Research
- Content Revision
- Linkbuilding
- Pay-Per-Click Advertising
- Search Engine Advertising
- Content Advertising
- Web 2.0 Marketing
- Social Media
- Social Networking
- Social Bookmarking
- Viral Marketing
Search Engine Optimization
What do we do with the research? We make your site truly search friendly for these keywords. SEO-only companies tend to be focused primarily on top rankings. While rankings are crucial, so are a site’s design and functionality. Can an SEO-only shop optimize code, images and programming? Can they uncover design and programming issues that are problematic for the search engines? Do they understand Web usability? We believe that SEO is about more than just getting - or manipulating the search engines to get - high rankings. It’s about implementing “white hat” SEO strategies that create an outstanding user experience, resulting in increased traffic, leads, and sales.
Pay-Per-Click Advertising
PPC brings instant traffic. The benefits of search engine advertising include targeted customer acquisition and immediate top placement on search engine results pages. With strategic research and planning, we can ensure a positive return on your advertising investment. The investment returns we see are consistently higher than the returns observed in traditional advertising media, including print, radio, tv commericals and phone books.
Web 2.0 Marketing
Think long term. More and more users are getting information from social networking, social bookmarking and social media websites. Participation in these web sites that will help you strengthen your brand, drive site traffic and improve SEO. Stay ahead of your competitors and consult with us about:
- Blogging
- Viral Videos
- PodCasts
- Digg
- StumbleUpon
- Facebook
- LinkedIn
Your Next Step
Your web site can act as an excellent ambassador for your company, letting potential customers know what you offer and why they should consider buying from you. Of course, this only works if those customers can find you in the first place. Envision will help your customers find your site. Contact us!