5 Resolutions Your Business Should Consider for 2018
According to the market research company, YouGov, the most common resolutions for 2018 are to:
- Eat healthier
- Get more exercise
- Save (more) money
If you are one of the people who makes New Years’ resolutions, at least one of these is likely on your list of hopeful improvements for the coming year.
Resolutions aren’t only for individuals, however. The start of a new year is also a great time to look at your business and identify what areas you may want to focus on and improve over the course of the next 12 months. What kinds of things should be on your business’s list of resolutions? Here’s some areas we suggest you give attention to in 2018:
Prepare for the Unexpected
The success of a business is often determined by how effective you are in responding to changing circumstances and disruptive events like extreme weather happenings or new cyberattacks. If your company is not prepared for disasters with an up-to-date Business Continuity strategy, you are taking an incredible risk. It really is not a matter of “if” your company will be impacted by a downtime-causing event, but really “when” you will be hit. For example, almost as soon as 2018 had begun, much of New England was effectively shut down as we enduring the first really big storm of the season - the “Bomb Cyclone” known as Winter Storm Grayson. If your business was not able to stay running and productive during this storm, then you need to consider how to start planning for how you will avoid a similar situation when the next one blows through.
Want to calculate the cost of downtime for your business? Check out our “Downtime Calculator”, powered by Zerto, to input your company’s data and see customized results specific to your business.
Get Serious About Cybersecurity
Cyberattacks were big news in 2017, with attacks on high-profile companies like Equifax and Yahoo, as well as devastating ransomware threats like Wannacry. 2018 will be no different. In fact, we were less than a week into the year and we already had our first serious security threat with the Meltdown and Spectre CPU flaws. The reality is that analysts predict the number of attacks will continue to rise for 2018 and beyond. If your company has not had a cybersecurity risk assessment (something our sister company, KLR, specializes in), and if you do not have a cyber strategy in place, you are at risk.
A cybersecurity plan is something that all businesses need as part of a comprehensive Business Continuity strategy. One of the key elements this plan should include is a focus on your company’s largest and most obvious security vulnerability – your people. All employees should be trained in security best practices so they know what to look for and what to do if they discover something amiss.
Consider Your Website’s Accessibility
Did you know that according to the US Census numbers, 19% of the population have some kind of disability? That equates to about 56.9 million people. With numbers like that, it is safe to say that you have customers in that group. How does you website work for them? Can someone who is blind effectively use your site? How about someone who cannot use a keyboard and mouse, can they navigate through your site? What about someone with cognitive disabilities? How does your company’s website work for them?
If you’ve never considered these questions, 2018 is the time to fix that and ensure that your website meets Digital ADA standards. Not only is this the right thing to do, but ensuring your site is accessible to all visitors has tangible benefits for your business, including protection from increased lawsuits targeting websites that do not comply with ADA.
Make Use of the Data Your Business Collects
Your company collects lots of data. A few examples may be:
- The hours that your employees work and what projects they are working on during that time
- How much you bill your clients and customers
- Your company’s costs of doing business (rent, salary, insurance, etc.)
- Website traffic
- Social media engagement
- Marketing data from various campaigns
What are you doing with all this data? Is it all contained in individual silos that do not speak to each other? If so, you have an incredible opportunity in 2018 to leverage that data to gain some real business intelligence. With the rise of AI and machine learning tools, you can gain invaluable insights into your business, simply by making use of the data you are already collecting.
Rethink Your Responsibilities
The saying “work smarter, not harder” may be a cliché, but it is also sound advice. Just because you can do something at your company does not necessarily mean that you should take on that responsibility.
If you find yourself with too little time to work on high-level strategic initiatives because you are busy handling basic user requests, consider off-loading that Tier 1 support work to a resource like Envision’s Ground Control team.
Another example of prioritizing responsibilities would be if you have a large equipment refresh planned for this year. You could handle the entire project, including the inventory, storage, imaging, and rollout of those devices yourself, or you could let some of that work be handled by Envision’s Concierge Configuration group.
In each of these examples, you are making decisions as to where you are most valuable to your organization. You can call that “working smarter” if you want, or you can avoid that cliché. Either way, the end result is better use of your time as you look to make 2018 your organization’s best year ever!